I have a friend that is a massage therapist. No, not like the ones you see on billboards for truck stops, but a real, licensed massage therapist. She is the real deal and if you have never met someone from this industry, you are missing out. There’s a reason these men and women work in resorts and spas. Seriously, it’s time for you to see how the other half lives. Her skills are so in demand that she is often hired by surgeons. Why? Because if she works a patient down before they go into surgery, that person’s healing time can be reduced to nearly half of what it was. Read that again.
Think of it like stretching before you exercise. Well she gets you so loosey-goosey (that’s a technical term in the medical field), that your healing is just plain shorter. Once I busted my back after sneezing of all things the day after a very strenuous workout (don’t ask). I have no idea what I did, but I thought I would have to use a walker for the rest of my short pain-ridden life. Instead, she got me up and about in less than 20 minutes and I was back to my old crime fighting self. If only all of life’s troubles could be so easily fixed.
I was amazed. That’s when she told me about the pre-surgery work that a good, licensed massage therapist can do such as lymphatic massage. That’s the kind that reduces all the healing and recuperating time. I even met a good friend through her that had been a helicopter fighter pilot in Iraq. After an accident (do you call them accidents in war?) his back was not in good shape as one could imagine. She helped get him not just up and walking, but back to his old life of breaking hearts and over achieving in the gym (I really, really hate that guy and he’s a buddy of mine).
However, no matter how good she is at her job, she was losing potential business because she didn’t understand how to take credit cards and thought that it was prohibitively expensive for her as a one person operation. I explained that she could get a mobile account on her phone, but that it was really designed for hobby merchants (people selling on eBay, craigslist, and tradeshows), but that if she was going to do anywhere near $1,500 a month in total credit card sales, she should convert to a full retail account. This is because a mobile account is set up for pay-as-you-go where all the fees are wrapped into one percentage that starts at 2.69% (2.75% for Square). Comparatively, in a regular retail account where you can swipe your customer’s card, a regular credit card will be about 1.61% and an additional $0.18 per transaction fee. Monthly fees should be about $10-15. If you do $1,500 in plastic sales a month, those fees are no longer a major percentage of your bill, and they most often will give your business a credit card machine to use for the lifetime of the account so you don’t have to purchase which is additional savings.
Quite simply she got a mobile account under my recommendation until she broke $1,000 in monthly sales, where we could then review and see if she needed to change. (This hits a very important area: your processor needs to be able to change with your business. Remember: they work for you. If they won’t let you change without pain and hassle, fire them.) I suggest this because I often see that a contractor’s business goes up when they inform their clients that they now can pay in plastic. One contractor that did home beautification I signed did an amazing $15,000 in the first three days of taking credit cards. She would show up with her team to start the job and tell the customer that their company also took MC, Visa, and Amex. She told me that two of the three clients she spoke with in those three days looked at her and said, “Well then I can do more…”